Zumba Fitness™
First Class Free
$10.00 per Class or 10 Classes for $80.00
Zumba™combines high energy and motivating music with unique moves and
combinations that allow the Zumba participants to dance ahiway their
worries. It is based on the principle that a workout should be "FUN AND
EASY TO DO" in order for Zumba participants to stick to the Zumba
fitness program to achieve long-term health benefits. Zumba is not only
great for the body, but is also great for the mind. It is a "feel-happy"
workout.
Zumba™is a fusion of Latin and International music - dance themes creating a
dynamic, exciting, effective fitness system! The routines feature
aerobic/fitness interval training with a combination of fast and slow
rhythms that tone and sculpt the body. Zumba utilizes the principals of
fitness interval training and resistance training to maximize caloric
output, fat burning and total body toning. It is a mixture of body
sculpting movements with easy to follow dance steps.
About
Let's
face it, working out can be healthy, rewarding and beneficial. Working
out can be lots of things, but it's never been known to be an
exhilarating experience…UNTIL NOW!
The
Zumba® program fuses hypnotic Latin rhythms and easy-to-follow moves to
create a one-of-a-kind fitness program that will blow you away. Our
goal is simple: We want you to want to work out, to love working out, to
get hooked. Zumba® Fanatics achieve long-term benefits while
experiencing an absolute blast in one exciting hour of calorie-burning,
body-energizing, awe-inspiring movements meant to engage and captivate
for life!
The routines feature
interval training sessions where fast and slow rhythms and resistance
training are combined to tone and sculpt your body while burning fat.
Add some Latin flavor and international zest into the mix and you've got
a Zumba® class!
In the past years,
the Zumba® program has become nothing short of a revolution, spreading
like wildfire, and positioning itself as the single most influential
movement in the industry of fitness.
As
of May 2010, the Zumba® program is being taught at over 60,000
locations in 105 countries, has sold millions of DVDs, and has changed
the lives of Zumba® Fanatics worldwide with an astonishing 7.5 million
participants taking Zumba classes every week.
Why? Because it's the best party around.
History
Celebrity
fitness trainer, "Beto" Perez, stumbled upon the concept of
Latin-inspired dance-fitness in his native Cali, Colombia in the
mid-‘90s.
One day, he walked into his
aerobics class and realized he had forgotten his aerobics music.
Thinking quickly, he grabbed whatever tapes he had in his backpack.
Beto's tapes were comprised of songs he loved, the traditional Latin
salsa and merengue music he listened to all his life. But it was a
challenge to improvise a whole class on the spot using non-traditional
aerobics music. Beto rose to the challenge and from this last-minute
improvisation a revolutionary new concept in fitness was born – the
Zumba Fitness-Party™! The class soon became the most popular class at
his fitness facility.
Timeline
1999
After
his success is Colombia, Beto brought the class to the United States,
and in 2001 he was approached by entrepreneurs Alberto Perlman and
Alberto Aghion to create a global company based on his fitness
philosophy. The three young entrepreneurs trademarked the word Zumba®
and set a goal to expand the brand all over the world.
2002
Perlman
and Aghion secured a deal with a large infomercial company to launch
the concept nationwide resulting in the sale of hundreds of thousands of
videos in the U.S. market. The overwhelming response created a demand
for more Zumba® instructors, so Zumba Fitness® created an instructor
training program to satisfy the growing demand. The program was an
instant success. By September 2006, there were thousands of Zumba®
instructors worldwide.
2003
Zumba
Fitness® teamed with the Kellogg Company to develop a fitness campaign
for the Hispanic market. The Kellogg Company has since expanded the
campaign to five additional countries. The Zumba® program has been
featured on millions of boxes of Kellogg's® Special K® cereal around the
world.
2004
Zumba
Fitness® launched a successful infomercial campaign in Spanish for the
U.S. Hispanic market and Latin America, increasing sales to millions of
DVDs in over 30 countries.
2005
The
explosive demand for Zumba® instructors across the nation and abroad
spurred the creation of the Zumba Academy™, the educational division of
Zumba Fitness. With top-notch leadership from a diversified team of
professional choreographers, fitness experts and certified education
specialists, the Zumba Academy has raised the bar and set a new standard
in fitness programs, ensuring the highest level of integrity, quality
and dedication to excellence, and exceeding industry standards.
Zumba
Fitness® and the Zumba Academy have aligned with AFAA (Aerobics and
Fitness Association of America), ACE (American Council on Exercise),
IDEA (the world's largest association for fitness professionals), SCW
Fitness Education, Can-Fit-Pro (International Trade Show and Conference
in Canada), and many top national and international fitness facility
chains and organizations. Instructors who complete Instructor Trainings
offered through the Zumba Academy are also eligible to receive
continuing education credits (CECs) to satisfy recertification
requirements from many of these associations.
2007
The
Zumba® program launched internationally and currently spans six
continents – North America, South America, Europe, Africa, Asia and
Australia. Now, the entire world is partying to the exciting rhythms of
the Zumba Fitness-Party™!
2008
Zumba
Fitness® launched its third DVD collection with direct response
industry leader, Guthy Renker. This time around, Zumba Fitness® has
added exciting surprises like the Zumba® Toning Sticks and the Zumba®
LIVE! Workout.